SOC 2 Type II: Why It Matters and Why It Should Matter to You
Share Post
Tim Rowe
Aug 27, 2025
Data protection isn’t a feature, it’s a fundamental.
And if your go-to-market strategy includes “data” anywhere, then it’s critical to understand the protection piece.
What is “SOC 2 Type II” and Why Does it Matter to You?
SOC 2 Type II framework, developed by the American Institute of Certified Public Accountants (AICPA), evaluates how companies handle customer data across five trust principles:
Security
Availability
Processing Integrity
Confidentiality
Privacy
How You Benefit
Simplified compliance workflows for onboarding data, technical integrations, and roadmap collaboration.
Knowing that the team and the technology powering your Streaming TV stack is just as obsessed with data protection.
Accelerating speed to market and operational confidence to focus on what you know best, knowing you and your customers’ data is secure.

How Certification Works
While Type I confirms controls exist, Type II validates they perform consistently, under independent review, over time by:
Auditing every system that touches customer data
Validating access controls, encryption, audit trails, and failovers
Implementing real-time alerting and remediation protocols
Enforcing company-wide security hygiene and accountability

Key Points
Campaign Creation– Purpose-built for faster, more intuitive programmatic workflows and better controls for scaling streaming TV activation.
New Technology: Summary API – Access performance data by device type (CTV, mobile, desktop) for optimizing, data-driven decisions by screen type.
Redesigned Website – You’re already here, so check it out!
Related Posts
New Programmatic Campaign Builder and Device-Level Reporting
Nov 4, 2025
SOC 2 Type II: Why It Matters and Why It Should Matter to You
Nov 4, 2025
Reporting 2.0 & API Boost: Multi-Advertiser & Creative Preview
Nov 4, 2025





