SOC 2 Type II: Why It Matters and Why It Should Matter to You

SOC 2 Type II: Why It Matters and Why It Should Matter to You

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Tim Rowe

Aug 27, 2025

Data protection isn’t a feature, it’s a fundamental.

And if your go-to-market strategy includes “data” anywhere, then it’s critical to understand the protection piece.

What is “SOC 2 Type II” and Why Does it Matter to You?


SOC 2 Type II framework, developed by the American Institute of Certified Public Accountants (AICPA), evaluates how companies handle customer data across five trust principles:

  1. Security

  2. Availability

  3. Processing Integrity

  4. Confidentiality

  5. Privacy

How You Benefit

  • Simplified compliance workflows for onboarding data, technical integrations, and roadmap collaboration.


  • Knowing that the team and the technology powering your Streaming TV stack is just as obsessed with data protection.


  • Accelerating speed to market and operational confidence to focus on what you know best, knowing you and your customers’ data is secure.

How Certification Works

While Type I confirms controls exist, Type II validates they perform consistently, under independent review, over time by:

  • Auditing every system that touches customer data

  • Validating access controls, encryption, audit trails, and failovers

  • Implementing real-time alerting and remediation protocols

  • Enforcing company-wide security hygiene and accountability

Key Points

  • Campaign Creation– Purpose-built for faster, more intuitive programmatic workflows and better controls for scaling streaming TV activation.


  • New Technology: Summary API – Access performance data by device type (CTV, mobile, desktop) for optimizing, data-driven decisions by screen type.


  • Redesigned Website – You’re already here, so check it out!

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Your Easy-Button for Streaming TV Advertising

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Your Easy-Button for Streaming TV Advertising

© 2025 Loon Advertising LLC

Your Easy-Button for Streaming TV Advertising

© 2025 Loon Advertising LLC

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