Reporting 2.0 & API Boost: Multi-Advertiser & Creative Preview
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Collin Davis
Jul 23, 2025
Multi-Advertiser Reporting & Attribution Upgrades
No more juggling multiple reports! We’ve optimized the Advertiser selection dropdown in Reporting 2.0 and Attribution Reports, making it easier to generate roll-up reports across one or more advertisers seamlessly.
Cognition Analytics API Now Supports HAT API Tokens
Managing HAT tokens just got easier! Agencies can now view HAT API tokens for each advertiser directly via the Cognition Analytics API. This enhancement simplifies token management and improves tracking capabilities.
Learn more about how HAT breaks through the black box of Streaming TV attribution, from first ad exposure delivered to the last click and conversion.
Learn more about it here with Product Manager, Michael Lieberman
Creative Preview (BETA) Now Live in Campaign Details
Ever wanted to see your creative directly from the DSP? Now you can! The new Creative Preview (BETA) lets you preview creative assets for a specific month/year and ad group right inside the Campaign Details page. While we iron out some compatibility kinks with Amazon DSP creative formats, this feature is ready for you to try today!
Want to learn about how this can work for your Streaming TV ad tech stack? Schedule a demo to learn more.
Key Points
Campaign Creation– Purpose-built for faster, more intuitive programmatic workflows and better controls for scaling streaming TV activation.
New Technology: Summary API – Access performance data by device type (CTV, mobile, desktop) for optimizing, data-driven decisions by screen type.
Redesigned Website – You’re already here, so check it out!
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